Australia employs stringent controls on gambling ads through federal and state laws, with specific rules for live sports broadcasts to curb problem gambling.
Intersecting Rules for Gambling Promotion
All ads in Australia must align with the AANA Code of Ethics, meaning they need to avoid health and safety contradictions across all media platforms.
The AANA's Community Panel enforces this Code of Ethics, targeting ads that clash with community values, like gambling ads aimed at minors.
In addition to the general Code of Ethics, there's a specific Wagering Advertising Code since 2016, ensuring ads reflect social responsibility.
The Interactive Gambling Act 2001
Beyond industry-specific regulations, the Interactive Gambling Act 2001 is the primary federal law governing gambling ads, prohibiting certain services
This Act allows people to report companies violating gambling laws, while individual regions have their own regulatory codes and complaint systems.
Specific Protocols for Sports Betting Ads in Australia
Australia's national Broadcast Code restricts gambling promotions during live sports, mandating clear labeling and banning live odds discussion.
This restriction is active during live events from 5:00 a.m. to 8:30 p.m., plus five minutes before and after the event.
The Broadcast Industry Code governs Free TV, Subscription TV, and Commercial Radio; breaching it risks losing broadcast licenses.
